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7
STAGES OF NETWORKING AND BUSINESS DEVELOPMENT
STAGE
1: WHAT IS IT?
What
is networking, why does it work, who makes a great networker,
what do they do and how does this information apply to my personality?
Where does networking fit into the firm’s future? Overcoming
objections “I didn’t join this firm to be a sales
person!” The great news – master networkers don’t
sell, they connect with others. This stage includes practical
time efficient systems to ensure you continually expand your
network as well as maintain what you have – starting with
a networking audit and moving through to a six month networking
plan and self-networking tracker to measure the results.
STAGE 2: WHERE DOES NETWORKING SIT IN MY WORLD?
Having
identified your substantial networks – both personal and
professional via your networking audit, who do you want to refresh
connections with, what are your options here and why will you
bother? What are your goals and how can networking assist you
to achieve them? The death of six degrees of separation and
the birth of two to three degrees of separation. Values and
ethics form the foundation of your networking activity. How
to place a value on your personal brand and reputation in the
marketplace. Observing traits of master networkers and adapting
the essentials and considering inclusion of the non-essentials.
STAGE
3: IF YOU ARE NOT HAVING FUN – YOU ARE NOT DOING IT RIGHT!
Taking
the fear out of attending networking events – business
and social. What makes a great conversationalist and how you
can engage people within seconds of your opening line? How to
approach total strangers easily and effortlessly. Entrances
and exits and the part they play in maximising your event attendance.
The importance of acting like the host at all times –
not the guest. Where the key players and spheres of influence
are located at every event? How to juggle food, drinks, business
cards and networking. The importance of placing more value on
your passions, life experiences and wisdom and valuing what
you have to contribute to conversations. Removing the “:just
a”… from your conversations.
Understanding the 3 P’s of attending a networking event
– Preparation, Pro-active attendance and Professional
Follow up.
STAGE 4: AVOIDING NETWORKING BLINDSPOTS
What
are your networking blind spots and why might they be sabotaging
your results? How you can eliminate current and prevent future
blind spots. How to create simple, time efficient systems for
follow up and keeping in touch with your various networks? The
power of WOW - but first you have to know what is important
and of interest to your clients and internal networks. How to
work strategically towards nurturing your networks and strengthening
your connections with key players.
Asking for help before you need it. Plus an awareness of support
staff, executive assistants and why they are powerful gate-players
to befriend. Understanding the graduate and future leader’s
link and tapping their vast networks now – rather than
waiting for them to make partner.
STAGE
5: REVENUE ENHANCEMENT & GENERATING REFERRALS
The
benefits of growing your clients business as well as the firms.
How to network comfortably within your client’s organisation
and on-site. Why revenue enhancement has become the new added
value, client for life strategy that takes less than 5 minutes
per day to implement. Identifying your advocates – internally
and externally and initiating regular connections with them
for mutual benefit.
How to track referrals, give feedback to the referees and fast
track the potential alliance. How to protect yourself from a
bad referral and what to do when the referee does not meet your
expectations. How to cross network within organisations and
generate internal and external referrals
STAGE
SIX: STRATEGIC ALLIANCES & HOW TO MAKE THEM WORK
Pitfalls
to avoid with prospective allies. How the small fish can turn
into the big fish quickly once you prove yourself. Avoiding
risk with allies and the importance of quality not quantity.
“To go fast go alone to go far go together” –
African proverb and how that applies to your career as well
and your own alliances.
The difference between networking and strategic alliances. 3
main reasons alliances fail and how to ensure yours work. Your
measurement tool and when to identify the alliance has failed
for now or for good – and it’s time to walk away.
STAGE
SEVEN: FORENSIC NETWORKING
What
is forensic networking and why has it become the key business
development tool for rainmakers? The bigger the client, the
slower the decision theory and how to crack that code. Identifying
the new business prospects that will be worth the time, effort
and energy required to secure them. Reaching agreement on the
length of time required and allocated to secure new business.
Celebrating your success!
All
presentations are interactive, informative and memorable.

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